Choosing the Right Platform (Comparison + Decision Framework)

People ask me which platform to use more than any other question, and I understand why. It's the first real decision a new newsletter writer has to make, it feels permanent, and it's genuinely hard to undo once you have subscribers on a list. But most of the anxiety around this decision is misplaced. The platform will not make your newsletter good. It will, however, quietly shape what's easy and what's expensive to do later, so it's worth twenty minutes of real thought instead of picking whatever your favorite writer happens to use.