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The Newsletter Checklist
Chapter 9 of 32

Creating a Lead Magnet That Converts

7 min read

A lead magnet is a bet: that a single free resource, a checklist, a template, a short guide, will convert more visitors than your one-line promise and archive alone would. Sometimes that bet pays off. Often it's three weeks of design and writing work standing between you and issue #1, dressed up as a growth strategy.

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Designing Your Signup Page
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Writing and Sending Issue #1