2PM

2PM covers e-commerce strategy and the brands and platforms competing for online shoppers, with particular attention to how selling channels like Amazon, Shopify, and TikTok Shop are reshaping retail. People building or operating online brands are the audience.

It tends to dig into the mechanics behind platform changes, algorithm shifts, fee structures, new selling formats, and what they mean for sellers trying to plan around them. E-commerce here isn't treated as one undifferentiated market; the channel matters.