About
Awful Announcing covers sports media covering itself: broadcast deals, on-air talent moves, ratings, and the sometimes messy decisions behind the coverage fans watch every day. It's a niche category, sports journalism about sports journalism, but a devoted one.
The tone runs critical, often skeptical of networks' own narratives about themselves, which has made it a go-to for people who work in or closely follow sports broadcasting. If you've ever wondered why a network made a strange hire or lost a rights deal, this is usually where that story actually gets explained.
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