CPA Trendlines

CPA Trendlines covers the accounting profession itself, firm mergers, staffing shortages, pricing models, technology adoption, rather than accounting technique. It's written for firm owners and partners trying to run a practice profitably in an industry that's been short on new CPAs for years, with a tone that's more trade-press-practical than academic.

Rick Telberg, who's covered the profession for decades, brings a long memory to the coverage, often framing a current staffing or pricing debate against how the same argument played out ten or twenty years earlier. Firm leaders looking for benchmarking data and succession-planning advice are the natural audience.