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Failory

Interviews with founders about why their startups actually failed.

Newsletter Startups Weekly Updated Oct 2026

About

Failory inverts the usual startup-media formula by focusing specifically on failure, interviews with founders about why their companies shut down, what the warning signs were, and what they'd do differently. It's a useful corrective to a genre that mostly celebrates wins.

The interviews are detailed enough to function as real case studies rather than cautionary one-liners, covering everything from co-founder breakups to running out of runway to misreading a market. Worth reading for anyone building a company who wants to recognize failure patterns before living through one.

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