Not Boring

Not Boring is Packy McCormick's essay newsletter on business strategy, technology, and the companies reshaping how the internet economy works. Each edition is a long-form argument rather than a news roundup. Packy picks a company, trend, or idea and works through why it matters, often with his own diagrams and a distinctly enthusiastic voice.

The writing leans playful and opinionated rather than neutral trade-press analysis, which has made it a favorite among founders and investors who want strategic thinking dressed up as something fun to read. It publishes less frequently than daily digests, trading volume for depth on each topic it takes on.