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Fathom is similar in spirit to Plausible — cookieless, GDPR-friendly, and designed to load a single dashboard instead of burying you in reports — but it distinguishes itself with features like uptime monitoring and a more polished view for tracking clicks on specific campaigns or links.
It's a paid product rather than open-source, which some writers prefer because it comes with support and doesn't require server maintenance. For a newsletter that publishes a web version of every issue, it's a reasonable middle ground between Google Analytics' depth and Plausible's minimalism.
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