LiveIntent

LiveIntent operates on the other end of the monetization spectrum from marketplaces like Paved — it's a programmatic ad network built specifically for email, meaning ads are inserted into your newsletter automatically based on real-time bidding, similar to how display ads work on a website, rather than you manually booking each sponsor.

That makes it better suited to newsletters with real scale, where manually selling every ad slot isn't practical. It trades some control over exactly which brands appear in your inbox for a more hands-off, ongoing revenue stream, which is a reasonable trade once your list is large enough for programmatic rates to add up to something meaningful.