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The Newsletter Checklist
Chapter 24 of 32

Sponsorships: Finding and Pricing Them

8 min read

The first time a brand offers to pay you to mention their product in your newsletter, you'll have no idea what to charge. Everyone starts here. The good news is that by 2026 there's enough public data on newsletter sponsorship rates that you don't have to guess blind, even if the numbers are messier and more spread out than you'd like.

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A/B Testing Subject Lines, Content, and Send Times
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Paid Subscriptions and Premium Tiers