Social Media Examiner
Practical social media marketing tactics from one of the category's oldest names.
About
Social Media Examiner has covered organic and paid social strategy since before most marketers took platforms like Instagram or TikTok seriously as business channels, and founder Michael Stelzner has kept it running as one of the more established names in the space. The newsletter mixes tactical how-tos with coverage of platform algorithm changes that affect reach.
It's practical rather than trend-chasing, the kind of content a social media manager actually applies the next day rather than files away as inspiration. Good for marketers who need to keep up with platform changes without reading every platform's own documentation themselves.
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