SparkToro
Audience research without the black box.
About
SparkToro, built around the audience-research tool of the same name, is written largely by Rand Fishkin, a well-known figure in SEO and marketing from his years building Moz. The newsletter focuses on audience research without relying on black-box platform algorithms, the goal being to understand who your audience actually is and where they spend their attention.
Editions mix original research, data from SparkToro's own tool, and Fishkin's characteristically blunt takes on marketing trends and platform dynamics. It's aimed at marketers who want evidence-based audience insight rather than platform-vendor hype.
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