Staying Consistent Without Burning Out

Almost no newsletter I've watched fail died from one bad issue. They died from a gap. Three weeks turned into two months, the writer felt guilty about the silence, the guilt made it harder to come back, and eventually they stopped without ever formally deciding to quit. If I had to name the single biggest threat to a newsletter past its first few months, it isn't quality. It's the quiet gap that never gets acknowledged and never gets closed.